https://www.devkaralliadde.com/our-services daily 0.75 2024-01-23 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/e606629c-2a1c-48c6-900c-8dd0132fd076/WhatsApp+Image+2021-05-25+at+22.18.33.jpg About - “Dev is one of the best design managers I have ever worked with and he played a major part in building the amazing design team and team culture we have today at BT. Not only is he a super talented designer in his own right, but he is an amazing leader of people. Whatever the situation he always finds time for his team and other designers outside of his team which is a testament to his popularity and approachability. I have been working with Dev over the last 4.5 years and the feedback from his team and his peers has been consistently positive and as his manager he was a dream to manage. He is the ultimate team player, a great coach and design leader who really takes care of his people and you know that is true when, through many team reorgs, the people he manages want to follow him. The support he gives me is also amazing. Always puts others first, which is what makes him so special. Every design team needs someone like Dev.” — Rich Chong. Head of Product Design at BT/EE https://www.devkaralliadde.com/home daily 1.0 2025-07-31 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/1621977940335-EI4Y73YDXQ06SHZ99BDO/Speech.jpg Home https://www.devkaralliadde.com/contact daily 0.75 2021-06-07 https://www.devkaralliadde.com/our-work daily 0.75 2024-11-11 https://www.devkaralliadde.com/our-work/collaboration-journey-mapping monthly 0.5 2024-11-11 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/4977ba57-68f4-49e0-806e-cb1ed2a54d32/PXL_20231107_084512445.jpg Projects - Collaboration & Journey Mapping Day 1: Building Cross Functional Relationships As it was the first time a lot of people had met in person, we did a round table where everyone had to opportunity to reintroduce themselves and give a short synopsis of what their role is at Kindred. After the round table Kristina (Gaming PEL) and myself gave an overview of the day. After which gave a short breakdown of advantages of cross functional teams in sync vs teams who aren't. We then shifted to an interactive part of the workshop. Here we got had each role type area pinned on each wall of the meeting room; UX, Product and Tech (See example below). The team was broken down into 3 groups, each with a representation from every discipline. The Task: Write notes on your expectations on the role If there are disagreements about an expectation, the notes should be moved Either you will feel this is an expectation that should apply to everybody, in which case it ends up in 'All' Or you disagree with it, and it ends up in the 'Discuss' area Each group would have the time to add and discuss post it's on each role board. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/0540e11f-80e2-4d03-b39a-57c04129d1a6/MicrosoftTeams-image+%283%29.jpg Projects - Collaboration & Journey Mapping Collective agreement on roles and areas of expertise After each group had the opportunity to discuss each role type, I played back what was written and collectively we discussed everything that was in each 'Discuss' area. Once everyone was aligned around each role type and the expectations, we documented this in Confluence. See left for a WIP version of what was documented for each discipline. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/95221efa-1b48-4fa3-ac6c-e55df65544f4/PXL_20231107_102409216.jpg Projects - Collaboration & Journey Mapping - Gaming Manifesto (WIP) In the Gaming community we: We do iterative discovery We involve discipline experts at an early stage We agree that ideas can come from anyone We all should understand user needs and pain points We identify common goals and work on them together Collaboration across disciplines is key https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/7fc25cf9-9770-4d5b-b5da-99f975d8e9d5/IMG_20231120_120111_093.jpg Projects - Collaboration & Journey Mapping Day 2: Journey Mapping Building off the energy from the first day. We kicked off day 2 with an ice breaker, as we had a couple of new faces to the session. As we the agenda for the day was focusing on journeys and mapping, I felt it was best to get people into the mindset of what maps allow us to do day to day. To do this, the ice breaker was a task around Maps we used in our daily lives. People we're allowed to give as many creative examples as they wanted here. Once the ice breaker was completed, to give the team some context on Journey Mapping I took everyone through the importance of having a journey driven mindset within a large organisation. See below: https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/69a0e72b-06ca-4bde-b386-5340fc39c9c7/IMG_20231120_120101_819.jpg Projects - Collaboration & Journey Mapping Once this was done, to get a collective understanding on the current business priorities we had, I got the Business Owner to write down everything that he had currently being worked on and what was coming up over the next 2 Quarters on the board (See below) Surprisingly everyone across the team did not know the priorities in our Roadmap. Casino Business Priorities Captured: Personalisation: Q4 + ongoing Free Spins Feature integration: Q4 32Red International: Q4 (New Product Launch) 32Red UK: Q1 (New Product Launch) https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/b6222fbb-6ea3-4e37-bf1d-fe216ff6a1eb/Screenshot+2024-11-11+at+13.56.08.png https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/787fca89-331b-4ef9-b1fb-d0da161691e4/Screenshot+2024-11-11+at+13.57.35.png https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/26e61fe3-8648-48b6-83e9-f4a9dd24e880/Screenshot+2024-11-11+at+13.55.58.png https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/fd9fb3bd-cca7-4d25-95b3-e293ca5967e5/Screenshot+2024-11-11+at+14.02.52.png Projects - Collaboration & Journey Mapping Using Service Maps to help guide us Next I got a member from the Service Design to help me give a quick breakdown on the service maps created for Kindreds Digital Eco-system, particularly on what had been done for the Gaming Product Area. We zoomed in further to help the team focus around what has been mapped for Casino at a high level. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/b8be5cd4-5a6d-487f-bb54-f88ed5d3d5a3/PXL_20231108_102053069+%281%29.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/49813215-4eb0-4660-ae6d-6a1cb31966b7/IMG_20231120_120031_565.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/bfeef80d-329a-4be3-8a01-27cee5015500/IMG_20231120_120045_712.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/6026161b-bf09-452d-ada7-aa4c28d7ee62/IMG_20231120_120037_597.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/473df762-4d92-48d0-84d3-512490d091e2/Screenshot+2024-11-11+at+16.05.40.png https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/31f28982-047c-464e-a321-3983ea0fe36c/Screenshot+2024-11-11+at+12.22.30.png Projects - Collaboration & Journey Mapping https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/c0736036-5d5b-44ab-a071-8ff8a652e628/Screenshot+2024-11-11+at+12.22.46.png Projects - Collaboration & Journey Mapping https://www.devkaralliadde.com/our-work/iduma-website-eggz9 monthly 0.5 2021-05-27 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/1622113638880-ZJGGN81L4M04GRHFG5FF/Screenshot+2021-05-27+at+12.06.20.jpg Projects - Diesel Jogg Jeans Pitch - Think simple Working with the Account Manager and copy writer, we simplified a lot of the copy and paired it with the visuals to create much more simple and impactful pitch. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/6ccdf710-cdfb-4bf4-bd6d-9759a0447ea0/Screenshot+2021-05-27+at+12.02.40.jpg Projects - Diesel Jogg Jeans Pitch https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/cc5b3e88-6a17-4379-8964-3521acda6ef7/Screenshot+2021-05-27+at+12.13.58.jpg Projects - Diesel Jogg Jeans Pitch https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/ff8b6ce9-cfca-42f7-9853-c79977bf820d/Screenshot+2021-05-27+at+12.14.21.jpg Projects - Diesel Jogg Jeans Pitch https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/f02a8626-3ab4-472a-8b74-e4a1b070af66/Screenshot+2021-05-27+at+12.17.00.jpg Projects - Diesel Jogg Jeans Pitch https://www.devkaralliadde.com/our-work/crosby-website-3txrz monthly 0.5 2024-01-08 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/1622107090089-H6THB8WUOM1A66Q6DPZV/Old-Bt.jpg Projects - BT.com Redesign - Heres how it used to look This was the previous TV bundles page, where the experience doesn’t look engaging and overall looks quite dated. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/7a77e7b2-ca65-4387-8ebc-2913213b199d/Screenshot+2021-06-03+at+10.24.05.png Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/8f714439-aac6-4eaf-b6f0-885006c5cd71/Mobile-Mobile-Hub-1200++V3.jpg Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/754dfafb-7db9-47a0-9d1f-30e2e1f2a440/Screenshot+2021-06-03+at+10.24.23.png Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/458c6283-f572-42ed-8349-9c0dee4de4b3/TV4K-UltraHD_1920px.jpg Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/1622712571836-ZD29FS7B6U5N06YGNDJ0/Screenshot%2B2021-06-03%2Bat%2B10.28.32.jpg Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/60aad897-5332-41a1-b688-7cc1454160cb/TVExtras_1920.jpg Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/631a9583-f4e9-4731-9aab-0172faaa5031/Screenshot+2021-06-03+at+10.25.32.png Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/5ddeb5e3-988e-40de-ba16-88834a4b274b/Ultrafast-Broadband.jpg Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/49a83e06-f770-4a64-9dea-ea747d3f2894/Screenshot+2021-06-03+at+10.24.52.png Projects - BT.com Redesign https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/7b19f12f-83e9-49d3-a7af-9dbd9a5f0f1b/Screenshot+2021-06-03+at+10.25.15.png Projects - BT.com Redesign https://www.devkaralliadde.com/our-work/degraw-website-nb493 monthly 0.5 2021-06-08 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/1622134601560-Q4LFN8O2WFT5VFR4YNZ6/IMG_6632.jpg Projects - EE Up - Case Study I have created a detailed case study on how we took the product from Design Sprint to actual launch below. Case Study → https://www.devkaralliadde.com/our-work/tresoire-website-j5w7j monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/1623059831594-7R79QELDFR5GQ1Z2GUGK/WhatsApp+Image+2021-06-07+at+10.55.46.jpeg Projects - Saving with Amex - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/1623058685303-17GEZL7ZARC68FBEQ71E/Screenshot+2021-06-07+at+10.32.04.png Projects - Saving with Amex - The process The starting point was looking at what Amex had available in terms of illustrations and imagery, where I found nothing really suited the combination of travel and saving. This is where I saw opportunity to create something using the illustration style that Amex has. Looking at their illustration style guide, I saw that you are only able to use a certain colours together, which lead me to pick the set of colours above and started scamping how this could look. Initially sketching on paper so I knew how the composition could look. Sketch below: https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/f150424b-1dc2-479b-9a20-09c277c67d05/Screenshot+2021-06-05+at+17.28.09.png Projects - Saving with Amex https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/d9ad979c-a03e-418f-a4fe-0e67b8044fde/Screenshot+2021-06-05+at+17.27.55.png Projects - Saving with Amex https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/8521fd30-d9c7-4485-9aaa-e5d8b2d1447e/6660_303826A02_Amex_Offers_TFL_V2.jpg Projects - Saving with Amex https://www.devkaralliadde.com/our-work/crosby-website-3txrz-4rdxj monthly 0.5 2024-01-08 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/b47c6750-7f40-45a6-aaf4-c242b64a43af/image.png Projects - Redesigning an organisation to become more user-centred - Heres how it used to look This was the previous TV bundles page, where the experience doesn’t look engaging and overall looks quite dated. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/6fca9099-740b-4118-8a4d-ab06313c830f/Screenshot+2024-01-04+at+21.49.09.png Projects - Redesigning an organisation to become more user-centred - Heres how it used to look This was the previous TV bundles page, where the experience doesn’t look engaging and overall looks quite dated. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/0bf54506-8e67-4ff3-a1bf-55a8cd7cd564/image-2.png https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/e5313714-9d0e-47cf-bde8-58ffa74b609f/Screenshot+2024-01-05+at+15.01.45.png Projects - Redesigning an organisation to become more user-centred - Heres how it used to look This was the previous TV bundles page, where the experience doesn’t look engaging and overall looks quite dated. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/c3bbc173-bb27-43a2-be2f-987a21ae09cc/image-3.png Projects - Redesigning an organisation to become more user-centred - Heres how it used to look This was the previous TV bundles page, where the experience doesn’t look engaging and overall looks quite dated. https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/ba2789be-7cc7-4c30-8406-f0343d147ca2/Unknown.png https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/a1ebaddf-a4e2-47e9-9b02-2e030ee8c602/Unknown-4.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/875348cd-23a1-46d2-92d2-239072e5aa48/Unknown.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/df7797f3-86ba-4db8-8434-f7e62fef409a/Unknown-3.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/db75d67d-2216-4efd-8689-8ad6922d1c57/Unknown-2.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/ba1c4cf9-12a4-4eb7-a02a-be59fd1cc95c/UCD+language+working+definitions+1.jpg Projects - Redesigning an organisation to become more user-centred https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/485e6c05-802a-48fa-ac7f-4261b6003f3b/UCD+language+working+definitions+2.jpg Projects - Redesigning an organisation to become more user-centred https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/411d2ce7-e74a-4058-9510-7688a6b3f261/UCD+language+working+definitions+3.jpg Projects - Redesigning an organisation to become more user-centred https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/b4a29deb-8c7d-4d2a-b838-aa19bc0ee566/UCD+language+working+definitions+4.jpg Projects - Redesigning an organisation to become more user-centred https://www.devkaralliadde.com/our-work/bt-design-language monthly 0.5 2024-01-23 https://www.devkaralliadde.com/our-work/new-ee-digital-vision monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/286175e3-5095-483c-bbc0-2bf09b3d1520/ee_yellow_aqua_palette.jpg https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/090a92e5-b01f-4d84-82d0-7451148d6c87/Screenshot+2024-04-27+at+17.32.57.png https://images.squarespace-cdn.com/content/v1/60ad61f796942b7c45ee4361/60a504dd-9146-4344-adb0-79dfd2ba7061/ee_type_examples.png